Led by our project champion, Nantana Atibodhi, legal assistant of the firm and committee of the firm’s KAPGreen program, Kudun and Partners participated in “Plastic Free July”, a global initiative that works toward raising environmental awareness on plastic pollution and promoting permanent changes in how we, as the general public, engage with the material. To demonstrate our contribution in creating positive impacts to the environment, our members took a proactive approach in integrating the concept of plastic-free living into their daily lifestyle throughout the past month. Members are encouraged to avoid and reduce using single-use plastic and any other forms of single-use materials
The interactive campaign uses Instagram as the main social media platform with the tagline #KAPPlasticFreeJuly allowing the committees to engage every member to share their creativity in a plastic-free lifestyle through Instagram stories for the whole month of July. Additionally, we encourage both firm members and clients to refrain from consuming water from plastic bottles and instead have their water from the water dispenser. Those who could not avoid drinking from plastic bottles were encouraged to donate money for charitable organizations, including Bye Bye Plastic Bags Thailand and Veterinary Medical Aquatic Animal Research Center. The efforts proved successful as the number of bottles was reduced by more than half of what we had thrown away in each of the previous months
Although the campaign has ended, the campaign increases the awareness of how a simple change in one’s daily lifestyle of refraining from single-use plastic can create positive social impacts. This movement also reminds us that the disposal of plastics on land, oceans, and open-air can lead to the release of toxic chemicals that contribute to public health hazards.
Kudun and Partners will continue to integrate the environmentally friendly concept into our daily activities.
This CSR activity is part of KAP Corporate Social Responsibility (CSR) Program of contributing back to the community. We understand that our responsibility goes beyond advising clients and it is imperative for us to help the communities to which we belong. We want to inspire not only our colleagues but also our clients and friends to make a difference.
If you wish to know more about our firm’s CSR program, reach out to us at bdmc@kap.co.th
